BRAND

COLLABORATIONS

The Gardiner Brothers teamed up with Aer Lingus to promote a brand-new route from Denver to Dublin launching in 2024. Given their frequent travels and deep personal connections to both cities, Michael and Matthew were the perfect fit for the campaign.

They had a blast creating a fun, high-energy video that starts in Dublin Airport and follows their journey to Denver, using their signature dancing and slick editing skills to tell the story. From takeoff to touchdown, the video captures the excitement of travel and features some of the most iconic spots in beautiful Denver, Colorado.

Set to the feel-good anthem “Send Me On My Way,” the video showcases not only their incredible talent and rhythm but also their eye for storytelling through movement and visuals.

The Gardiner Brothers partnered with Dubai Tourism to create a large-scale advertising campaign aimed at encouraging audiences in Ireland, the UK, and across Europe to choose Dubai as their next holiday destination.

The collaboration was a huge success; becoming Dubai Tourism’s best-performing advertisement of 2022.

The campaign featured a wide range of content deliverables. Highlights included Michael and Matthew’s premium Emirates Airline experience, where they showcased the luxury, comfort, and world-class service that make Emirates the ideal choice for travel.

Additional content included behind-the-scenes moments shared through Instagram Stories, a polished campaign film, and five original dance reels filmed at iconic landmarks across Dubai. These high-energy reels blended Irish dance with the stunning backdrop of the city, bringing a unique cultural twist to a modern destination.

To celebrate St. Patrick’s Day, the Gardiner Brothers teamed up with Waterford to raise a glass in style, spotlighting the elegance of the iconic Lismore collection.

Filmed on the stunning grounds of Lismore Castle, the brothers brought together two timeless Irish art forms: crystal craftsmanship and Irish dance. With their signature rhythm, style, and slick editing, they created a visually striking piece that pays tribute to tradition while pushing it into the modern era.

The result? A celebration of Irish heritage reimagined, where movement meets design, and legacy meets innovation.

For this project with The Jockey Club, our aim was to create a high-impact social media piece that captured the unique energy, rhythm, and atmosphere of the Cheltenham Racing Festival. The brief was to go beyond simply showcasing the event. We wanted to immerse viewers in the experience, building anticipation and excitement in the lead-up to one of the most iconic racing festivals in the world.

To achieve this, we focused on the suspense and rhythm of the race itself;  the build-up, the pace, the intensity,  using clever music selection and dynamic video editing techniques. Every shot and beat was timed to draw the viewer in, mirroring the crescendos of a real race day. Through sweeping visuals of the beautiful Cheltenham grounds, dramatic pacing, and rhythmic cuts, we were able to bring the festival to life on screen and evoke the feeling of being trackside.

This content was designed not just to promote the event, but to emotionally connect with racing fans and potential attendees, giving them a taste of what to expect – the drama, the tradition, and the thrill of the race.

Michael and Matthew partnered with Visit Abu Dhabi to explore and showcase everything the vibrant city has to offer, through their lens as performers, creators, and global travelers.

The brief was simple: capture the essence of Abu Dhabi. From stunning architecture and rich culture to unforgettable experiences and hidden gems, the brothers brought the city to life in a dynamic lifestyle edit that blended cinematic visuals with authentic storytelling.

Their signature Irish flair wasn’t left behind. Sprinkled throughout the video were bursts of rhythm and footwork, seamlessly integrated to reflect their roots while highlighting the universal joy of movement. This collaboration showed not just what Abu Dhabi looks like, but what it feels like, proving once again the Gardiner Brothers’ unique ability to connect audiences to place through energy, artistry, and personality.