We continue to strive to promote the Irish culture around the globe through our Irish dancing and one of the brands we always love to work with is of course, Tourism Ireland (in this case Tourism Irlandais). We are also huge rugby fans so this was a match made in heaven for both us and Tourism Ireland. We travelled to Paris, France to create content and perform on the streets around Paris on the day of the highly anticipated Ireland Vs South Africa game. We entertained French, Irish, South African crowds alike as well as the general public enjoying their weekend around Paris to attract attention to the Tourism Irlandais brand and encourage people to consider Ireland as a destination to visit.
We created 3 pieces of bespoke content to post on our social media and entertained the 2 Fanzone crowds at Paris-La Concorde and Saint-Denis, filling their hearts with Ireland right up until the game. What an atmosphere it was!
Highlight video credit: Cedric Denoyer @Nonstoprod